What I Do
For most of my career, I have worked at the intersection of brand, product, and design — helping early-stage and high-growth companies build software that performs effectively. I love being a founder, advisor, or first employee when ideas are fresh and opportunities are wide open.
While I enjoy working with established brands, I’m most at home when there’s a clean slate and a chance to create a lasting impact from day one.
Here’s what I do:
Build and launch enduring brands
Lead product strategy and roadmap development
Design and scale product design systems
Recruit, build, and grow distributed teams
Advise, mentor, and guide founders and established teams
Start, scale, and operate companies
Resume in Brief
Over the past 20+ years, I’ve had the opportunity to work across startups, corporations, nonprofits, and academia — with successes, mistakes, and lessons along the way.
I’ve taught at major universities, co-founded nonprofits, helped build massively funded startups, advised scrappy businesses, launched wine labels, secured patents and trademarks, published, and designed new curricula. Through it all, from acquisitions to lay-offs, I’ve learned that nothing matters more than the people you work with.
Some highlights:
Inunity
Textline
Radius
BetterVoice
DonateDesign
OriginWines
VGPro
53feet
VIDA
Community First! Village
University of Iowa
Illinois State
